KEYNOTE - Influencer Marketing: How Travel Brands and Content Creators Can & Should Make Use of The Opportunity

Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experience in the travel and tourism space. He writes regularly about influencer marketing and online tourism on his blog at Since June 2016, he has been working closely with Skift in the development of its SkiftEDU section, providing “how-to” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and tourism brands. His keynote will showcase how travel brands can seize the opportunity to work with content creators to inspire their target audiences. On the flip side, Frederic will discuss how influencers can standout with brands and audiences as a growing pool of content creators intensify competition in the marketplace.   Read more...