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TXTI 2020 INFO
FOR TRAVEL CONTENT CREATORS AND MARKETERS TO BUILD INFLUENCER MARKETING BEST PRACTICES AND RELATIONSHIPS FOR BUSINESS SUCCESS.THANK YOU #TXTI19!
WHY YOU SHOULD PARTICIPATE AT THIS EVENT
TRAVEL IDEAFEST is about influencer marketing.
Influencer marketing is the fastest growing visitor engagement business strategy in travel and tourism.
If influencer marketing is not part of your travel and tourism business strategy, you’re falling behind.
Influencer marketing is changing rapidly and if you’re not up to speed on the latest content creation insights and trends for the travel and tourism industry, you’re falling behind.
Why influencer marketing matters
92% of people trust recommendations from individuals over brands, even if they don’t know them.
37% of millennials and 20% of Gen X’ers have used digital influencers to plan their leisure trips in the last 12 months.
Digital influencers are most effective with destination, dining, lodging and attraction travel decisions.
TRAVEL IDEAFEST will help your influencer marketing efforts grow your business.
EFFECTIVE TRAVEL INFLUENCER MARKETING
This October, VisitDFW will launch Texas’ only community event for destination marketers and travel content creators. We believe that they key to influencer marketing excellence is conversation and collaboration, and Travel IdeaFest is a day filled with both. Come learn best practices, build new relationships and (of course) take some awesome photos.
WHO SHOULD COME?
Content creators looking to develop new relationships with travel brands and grow their digital (and IRL) community. At Travel IdeaFest, you’ll discover new business opportunities, learn tips for successful collaborations, and meet some awesome new people along the way
Destinations and travel brands that create and distribute engaging, compelling content to visitors. At Travel IdeaFest, you’ll find opportunities for new influencer marketing connections, insights on how to collaboratively — and successfully — share your story, and content marketing tips that’ll enhance your results.
WHO IS MAKING IT HAPPEN?
The content marketing venture formed by Dallas Fort Worth’s premier destinations and community brands — VisitDFW — is collaboratively creating this event with local content creators and travel brands. Since day one, VisitDFW listened to community insights and gathered their feedback to make sure that all Travel IdeaFest attendees walk away from the day with new tools and opportunities to grow their businesses.
TRAVEL INFLUENCERS AND CONTENT CREATORS
$149
Content creators will discover new travel/tourism business opportunities, learn professional insights to grow followers and content engagement, and meet some awesome new people along the way.
Registration includes access to all event day content and networking sessions as well as DFW’s finest hospitality experience including buffet lunch, hosted Friday Happy Hour and coffee breaks.
Influencers and content creators must provide their BLOG name and address and/or INSTAGRAM handle to be approved for $149 pricing.
DESTINATIONS, ATTRACTIONS AND TOURISM BRANDS
$299
Tourism destinations, attractions, travel brands and stakeholders will find opportunities for new influencer marketing connections, insights on how to collaboratively — and successfully — share your story, and content marketing insights that’ll enhance your results.
Registration includes access to all event day content and networking sessions as well as DFW’s finest hospitality experience including buffet lunch, hosted Friday Happy Hour and coffee breaks.
OPENING KEYNOTE SPEAKER
FREDERIC GONZALO
KEYNOTE - Influencer Marketing: How Travel Brands and Content Creators Can & Should Make Use of The OpportunityFrederic Gonzalo is passionate about marketing and communications, with over 20 years of experience in the travel and tourism space. He writes regularly about influencer marketing and online tourism on his blog at fredericgonzalo.com. Since June 2016, he has been working closely with Skift in the development of its SkiftEDU section, providing “how-to” practical tips for travel brands and conducting premium webinars regarding digital marketing for hotels and tourism brands. His keynote will showcase how travel brands can seize the opportunity to work with content creators to inspire their target audiences. On the flip side, Frederic will discuss how influencers can standout with brands and audiences as a growing pool of content creators intensify competition in the marketplace. Read more...
EVENT DAY SCHEDULE
October 18 2019 | Arlington, Texas
Travel IdeaFest is dedicated to sharing influencer marketing best practices and creating new relationships between content creators, destination marketers and tourism brands.
What does success look like? A new story idea. A new collaboration. A new way to engage your online travel community. A new connection that will help you grow your business. One great day of networking and learning.
18
OCTOBER
How can travel brands seize the opportunity to work with content creators to get their message across to their target audiences? On the flip side of this equation is a growing pool of influencers, which vary in size (followers), engagement levels, platform of choice, and… costs. During this keynote, Frederic will share with you: - What influencer marketing represents in the travel industry - Benefits of working with an influencer - and potential caveats - Expectations of the travel brand vs expectations of the content creator - The 10 steps to creating an impactful influencer marketing campaign
18
OCTOBER
WHAT YOU'LL TAKE AWAY: CONTENT CREATORS will learn keys to developing an influencer marketer brand and operational practices that help grow their business and value proposition in the travel marketing ecosystem. TOURISM MARKETERS (BRANDS) will learn best practices for getting elevated performance and business results from their respective influencer marketing investments. This includes guidance on how to effectively measure performance results.
18
OCTOBER
18
OCTOBER
WHAT YOU’LL TAKE AWAY: Tips for building a following that trusts your content and listens to what you have to say online. Tools that you can use to increase your online audience and build your Instagram and social media community. Ideas on how to cultivate relationships that lead to engagement.
WHAT YOU’LL TAKE AWAY: Tips on how to develop collaborative campaign outlines, guidelines and contracts. Tactics for effectively communicating what you’re looking for in a campaign, including brand messaging and ROI. Ideas on how to use your unique content creation skills to create an effective and valuable brand collaboration. Tools you can use to successfully plan future campaigns with brands and content creators.
18
OCTOBER
HERE'S HOW TO LEARN MORE AND BE PART OF IT
We are moving fast because of the growing importance of content creation and influencer marketing in the travel space. Sign up for the Texas Travel IdeaFest e-Newsletter to make sure you get all the key information about registration, content, speakers and more:
TO CONNECT WITH A REAL VISITDFW PERSON ABOUT ANYTHING
Contact Mary Murphy ([email protected]) or Maddie Migis ([email protected]).