WHY YOU SHOULD PARTICIPATE AT THIS EVENT
Influencer marketing is the fastest growing visitor engagement business strategy in travel and tourism.
If influencer marketing is not part of your travel and tourism business strategy, you’re falling behind.
Influencer marketing is changing rapidly and if you’re not up-to-speed on the latest content creation insights/trends for the travel and tourism industry, you’re falling behind.
92% of people trust recommendations from individuals over brands, even if they don’t know them.
37% of millennials and 20% of Gen X’ers have used digital influencers to plan their leisure trips in the last 12 months.
Digital influencers are most effective with destination, dining, lodging and attraction travel decisions.
EFFECTIVE TRAVEL INFLUENCER MARKETING
In October 2019 VisitDFW will launch Texas’ only destination marketer and travel and tourism content creator community event to build content creation and influencer marketing excellence through education and collaboration.
WHO SHOULD COME?
Content creators looking to develop new relationships and ideas with destinations and visitor experience brands will find new business opportunities and insights to perform better.
Destinations and travel brands that create/distribute compelling content to engage visitors will find new influencer collaboration opportunities and content marketing insights to enhance marketing results.
WHO IS MAKING IT HAPPEN?
VisitDFW – the content marketing venture formed by Dallas Fort Worth’s premier destinations and community brands – is collaboratively creating the event with content creators to ensure all attendees come with away value and new opportunities to grow their respective businesses.
October 18 2019 | DFW, Texas
Travel IdeaFest is dedicated to influencer marketing collaboration opportunities and best practices between content creators, destination marketers and visitor experience brands. Success looks like a new idea for a travel story, a new way to engage your visitors and/or a new business relationship upon which to grow your business.
08:30AM - 10:00AM
WELCOME AND OPENING KEYNOTE
With Great Power...: The Opportunity and Challenges of Successful Travel Influencer Marketing
10:30AM - 11:45AM
PLENARY SESSION: THE BUSINESS OF TRAVEL INFLUENCER MARKETING
Getting results through collaboration. A moderated session featuring presentations by brands, destinations and travel content creators. Learn best (and worst) practices from case studies on collaboration and effective performance measurement/management.
11:45AM - 1:15PM
ELEVATOR PITCH LUNCHEON: Your platform to travel story-telling fame and fortune
Sign-up in advance to deliver your own "TED-style" remarkable travel story about DFW and Texas in three minutes or less. Attendees will vote on the winning pitch.
1:15PM - 1:30PM
COMMUNICATION AND NETWORKING BREAK
Get online, on the phone or shake some hands between sessions
130PM - 300PM
BREAKOUT #1: How to engage your digital community
Discover tools and tips you can use to organically engage your followers, shared by content creators and destination marketers who have successfully built an active following online.
1:30PM - 3:00PM
BREAKOUT #2: Influencer Collaboration Workshop
Content creators and brands get into hands-on mode to create actual influencer marketing outlines. Using storylines from the Elevator Pitch luncheon, content creators and brands will work together in small groups to create and share an outline for simple influencer campaign.
3:00PM - 3:30PM
COMMUNICATION AND NETWORKING BREAK
Get on-line, on the phone or shake some hands between sessions
3:30PM - 4:00PM
BIG IDEAS SUMMARY
A curated review of the biggest ideas and takeaways from the day's sessions. Key ideas from all sessions (including Collaboration Workshop story-lines) will be shared at this wrap-up session before Friday Happy Hour.
REGISTRATION COMING VERY SOON!
HERE'S HOW TO LEARN MORE AND BE PART OF IT
We are moving fast because of the growing importance of content creation and influencer marketing in the travel space. Here’s how to make sure you get all the key information about registration, content, speakers and sponsorship opportunities: