WHY YOU SHOULD PARTICIPATE AT THIS EVENT

IDEAFEST is about influencer marketing

Influencer marketing is the fastest growing visitor engagement business strategy in travel and tourism.

If influencer marketing is not part of your travel and tourism business strategy, you’re falling behind.

Influencer marketing is changing rapidly and if you’re not up-to-speed on the latest content creation insights/trends for the travel and tourism industry, you’re falling behind.

Why influencer marketing matters

92% of people trust recommendations from individuals over brands, even if they don’t know them.

37% of millennials and 20% of Gen X’ers have used digital influencers to plan their leisure trips in the last 12 months.

Digital influencers are most effective with destination, dining, lodging and attraction travel decisions.

TRAVEL IDEAFEST will help your influencer marketing efforts grow your business.

EFFECTIVE TRAVEL INFLUENCER MARKETING

In October 2019 VisitDFW will launch Texas’ only destination marketer and travel and tourism content creator community event to build content marketing business excellence through collaboration and education.

WHO SHOULD COME?

Content creators looking to develop new relationships and ideas with destinations and visitor experience brands will find new business opportunities and insights to perform better.

Destinations and travel brands that create/distribute compelling content to engage visitors will find new influencer collaboration opportunities and content marketing insights to enhance marketing results.

WHO IS MAKING IT HAPPEN?

VisitDFW – the content marketing venture formed by Dallas Fort Worth’s premier destinations and community brands – is collaboratively creating the event with content creators to ensure all attendees come with away value and new opportunities to grow their respective businesses.

PRELIMINARY SCHEDULE

October 2019 | DFW, Texas

The summit is dedicated to the development of collaboration opportunities between content creators, destination marketers and visitor experience brands. Success looks like a new idea for a travel story, a new way to engage your visitors and/or a new business relationship upon which to grow your business.

HERE'S HOW TO LEARN MORE AND BE PART OF IT

We are moving fast because of the growing importance of content creation and influencer marketing in the travel space. Here’s how to make sure you get all the key information about registration, content, speakers and sponsorship opportunities:

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What additional information can we provide you with?:

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TO CONNECT WITH A REAL VISITDFW PERSON ABOUT ANYTHING

Contact Bruce MacMillan: bmac@visitdfw.com