Influencer Marketing: How Travel Brands and Content Creators Can & Should Make Use of The Opportunity
How can travel brands seize the opportunity to work with content creators to get their message across to their target audiences? On the flip side of this equation is a growing pool of influencers, which vary in size (followers), engagement levels, platform of choice, and… costs.
During this keynote, Frederic will share with you:
– What influencer marketing represents in the travel industry
– Benefits of working with an influencer – and potential caveats
– Expectations of the travel brand vs expectations of the content creator
– The 10 steps to creating an impactful influencer marketing campaign