In today’s “attention economy”, destination marketers and tourism stakeholders struggle mightily to gain visitor visibility for their community or their brand. Bigger, bolder, broader are not only more expensive when it comes to traditional marketing, they are increasingly less effective when it comes to engaging with a prospective visitor. In short, those sacred cows of […]

Gone are the days of traditional marketing. Billboards, paper advertising, and radio spots are no longer the primary tools used to inspire travel. Instead, today’s travelers are turning to the digital space to find new locations to explore — and travel content creators are providing them with ideas. Travel and tourism is an $8.8 trillion global […]