Interest in influencer marketing as a component of travel marketing continues to grow – which is why we are launching Travel IdeaFest – to create travel and tourism content marketing success based on collaboration and education.
To help support tourism marketers and content creators RIGHT NOW, we are assembling this compendium of influencer marketing resources – articles, case studies, check lists etc. We’ll be updating it constantly so bookmark this page and check back often.
And because we’re all in this together, please feel free to share any comments and/or resources you might have come across.
Keep on creating!
Here’s a great article that can give you the Influencer Marketing 101 experience and some initial dos and don’ts.
A great reality check and check-list of managing and communicating expectations in the influencer – marketer relationship.
Check out the type of content and travel/tourism marketing messaging those at the top of the game use.
An explicit collaboration framework for travel brands and content creators for covering events.
This is a great update for both tourism marketers and content creators on the key trends facing marketers and content creators. There’s also a great infographic that lays it all out.
This survey outlines opportunities and challenges for marketers and content creators based on a survey of 150+ marketers from around the world.
These are great insights for travel influencers and content creators to better understand the business expectations and deliverables of tourism marketers and brands.
The sheer growth and novelty of the influencer marketing space means that top tools and best practices for travel brands/destination marketers are still emerging:
These free and not-quite-free tools will assist you in finding credible influencers that speak to your target audience.
Whether you’re trying to locate high-potential influencers, tools to measure campaign success or a full service influencer marketing agency, Upfluence can assist you.
: Influencer marketing