Category: Influencer Marketing Insights

    In the travel/tourism industry we REALLY love big numbers. Room-nights are in thousands, visitors are in billions and we’re now talking about tourism’s global GDP in the $TRILLIONS. So it’s no surprise that when the topic of influencer marketing comes up, the “worth” of a travel influencer (and what determines how we treat […]

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  There’s no doubt that one of the newest digital marketing trends — influencer marketing — is vital for tourism marketers who want to evolve their marketing strategies and share their destination with a new audience. There’s also no doubt that influencer marketing is new terrain. Travel brands, marketers and influencers are still trying to […]

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Interest in influencer marketing as a component of travel marketing continues to grow – which is why we are launching Travel IdeaFest – to create travel and tourism content marketing success based on collaboration and education. To help support tourism marketers and content creators RIGHT NOW, we are assembling this compendium of influencer marketing resources […]

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In today’s “attention economy”, destination marketers and tourism stakeholders struggle mightily to gain visitor visibility for their community or their brand. Bigger, bolder, broader are not only more expensive when it comes to traditional marketing, they are increasingly less effective when it comes to engaging with a prospective visitor. In short, those sacred cows of […]

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Gone are the days of traditional marketing. Billboards, paper advertising, and radio spots are no longer the primary tools used to inspire travel. Instead, today’s travelers are turning to the digital space to find new locations to explore — and travel content creators are providing them with ideas. Travel and tourism is an $8.8 trillion global […]

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